Since 1963, Alpinestars has been a leader in protection, performance and style. 2013 represents a milestone year for the brand as it celebrates its 50th anniversary. From its beginnings as a boot manufacturer in Northern Italy, to a global maverick of motorsports and fashion, the brand will reflect on its past and look ahead to the future.
To celebrate and acknowledge the anniversary, Alpinestars has released a hardcover, full color book documenting the past 50 years. The book is a chronological journey through five decades of motorsports and action sports achievement. Contributors include Alpinestars athletes and motorsports legends; Roger DeCoster, Kenny Roberts Sr., Randy Mamola, Rick Johnson, Jimmie Johnson, Michael Schumacher, Mick Doohan and Jeremy McGrath, as well as veteran motorcycle journalist Chris Jonnum.