RESURRECTING A RUCKUS
Designer Jeff Ng (a.k.a. jeffstaple), founder of Staple Design and Reed Space in New York City, regularly made his way around Manhattan on his trusted 2002 Honda Ruckus scooter—until last year when, according to Jeff, the scooter went “completely kaput.” The scooter was subsequently parked inside Reed Space and, over time, became a permanent fixture in the innovative boutique. When the lack of two-wheeled transportation left a marked void within the designer, it was time to bring his trusted steed back to life. True to Staple form, instead of arranging simple repair work, he made the call to Cycle World and Alpinestars, and set a plan in motion to have his tired ride rebuilt, bolt by bolt, from the ground up, with new gear to match.
To ensure that the Staple crew rides in style, Jeff worked with Alpinestars to create a small run of collaborative jackets featuring both brands’ logos.