Privacy Policy

Last Modified: March 30, 2026

INTRODUCTION

The website, www.alpinestars.com, is managed by Alpinestars USA Inc. (the Provider). In light of this, Alpinestars USA Inc. controls the use of www.alpinestars.com users' Personal Data on behalf of Alpinestars S.p.A, the owner of the website, www.alpinestars.com (the Owner). Alpinestars USA and Alpinestars S.p.A jointly shall be referred to as the "Companies” or “We”.

We respect your privacy and are committed to protecting it through our compliance with this Privacy Policy.

This Privacy Policy describes the types of Personal Data (as defined below) we may collect from you or that you may provide when you visit the website, www.alpinestars.com (the "Website"), and our practices for collecting, using, maintaining, protecting and disclosing that Personal Data (as defined below).

This Privacy Policy covers the processing of your Personal Data in connection with:

1. your use of the Website, when you, for instance:
   1. browse the Website;
   2. register on the Website by creating a personal account;
   3. search for products or services;
2. complete questionnaires or participate in surveys on the Website;
3. complete forms available on the Website to participate in sweepstakes;
4. "E-Commerce Activities", when you, for instance:
   1. make purchases on the Website, with or without creating a personal account;
   2. add or remove items from your shopping cart;
   3. enter the information necessary to have the product you purchased delivered to the address you chose;
   4. make payments for the purchase of the product of your choice;
   5. make returns of products;
   6. contact our customer service for more information about your orders.

This Privacy Policy does not apply to information collected by:

1. Provider or Owner offline or through any other means, including on any other website operated by the Companies or any third party (including the Companies’ subsidiaries); or
2. Any third party (including the Companies’ subsidiaries), including through any application or content (including advertising) that may link to or be accessible from the Website.

Please read this Policy carefully to understand the policies and practices regarding your Personal Data and how we will treat it. If you do not agree with our policies and practices, your choice is to not use the Website. By accessing or using this Website, you agree to this Policy. This Policy may change from time to time. Your continued use of this Website after we make changes is deemed to be acceptance of those changes, so please check the Policy periodically for updates.

CHILDREN’S PRIVACY

In accordance with the Children’s Online Privacy Protection Act (COPPA), we do not knowingly collect Personal Data from children under 13 years of age without verifiable parental consent. If we become aware that we have collected Personal Data from a child under 13 without appropriate consent, we will take reasonable steps to delete such information promptly, unless we are legally required to retain it. Parents or legal guardians who believe that their child under 13 may have provided Personal Data to us may contact us at privacy@alpinestars.com.

The Website and services are not directed to children under the age of 16. We do not knowingly collect Personal Data from individuals under 16 years of age. If you are under 16, please do not create an account, make a purchase, submit information, or otherwise provide Personal Data through our Website.

Certain state privacy laws provide enhanced protections for consumers under the age of 16. As of the effective date of this privacy policy, we do not knowingly:

• Sell the Personal Data of consumers under 16;
• Share the Personal Data of consumers under 16 for cross-context behavioral advertising; or
• Process the Personal Data of consumers under 16 for targeted advertising without appropriate consent where required by applicable law.

If we learn that we have collected Personal Data from a consumer under 16 in a manner inconsistent with applicable law, we will take reasonable steps to delete the information or obtain any legally required consent.

If you are a parent or legal guardian and believe that your child under 16 has provided Personal Data to us, you may contact us to request deletion of that information.

Upon receiving such a request, we will:

1. Investigate the report;
2. Take reasonable steps to verify the request; and
3. Delete the Personal Data unless retention is required for legal, security, or fraud-prevention purposes.

California residents under the age of 18 may have additional rights to request removal of certain content they have publicly posted. Requests may be submitted using privacy@alpinestars.com.

PERSONAL DATA WE COLLECT ABOUT YOU

We collect several types of information from and about users of the Website, including information:

• By which you may be personally identified ("Personal Information");
• That is about you but individually does not identify you; and/or
• About your internet connection, the equipment you use to access the Website and usage details (“Browsing Data”).

The Personal Information listed above, together with the Browsing Data, are hereinafter referred to as the "Personal Data".

CATEGORIES OF PERSONAL DATA WE COLLECT

We collect the following categories of Personal Data from users of the Website:

• Personal Identifiers — Personal unique identifiers, such as full name and federal or state identification numbers;
• Personal Information — Personal information, including contact details (e.g., telephone number and address) and financial information (e.g., account number);
• Characteristics of Protected Classes — Characteristics of protected classes or groups under state or federal law, such as citizenship and primary language;
• Purchase Information — Purchase information, such as products and services obtained and transaction histories;
• Internet or Online Information — Internet or online information (e.g., browsing history), including information about interaction with our websites, applications, or advertisements;
• Geolocation Data — Geolocation data, such as device location;
• Audio and Visual Information — Audio, electronic, visual, thermal, olfactory, or similar information, such as call and video recordings; and
• Inferences — Inferences based on information about an individual to create a summary about, for example, an individual’s preferences and characteristics.

HOW WE COLLECT YOUR PERSONAL DATA

We collect Personal Data:

• Directly from you when you provide it to us.
• Automatically through the use of cookies and analytics tools.

Personal Data You Provide to Us

The Personal Data we collect on or through the Website may include:

• Information that you provide by filling in forms such as user registrations or customer accounts on the Website. We may also ask you for information when you report a problem with the Website.
• Records and copies of your correspondence (including e-mail addresses), if you contact us.
• Details of transactions you carry out through the Website and of the fulfillment of your orders. You may be required to provide financial information before placing an order through the Website.
• Email Sign-Up - You may be able to sign up on the Website to receive the latest news and promotions from Provider. To sign up Provider may ask for information such as your name, email address, interests, gender, age, and email preferences.
• Surveys, Sweepstakes and Promotions - On the Website, you may be able to participate in surveys, sweepstakes and promotions. If you choose to participate in these promotions, Provider may request information such as your name, age, email address, mailing address, telephone number, and interests or product preferences. This information is used to enter you into our contests, sweepstakes and other promotions. We may use this information to communicate with you about our products, services and promotions, but only if you have given us your consent to do so.

User Contributions

• You also may provide information to be published or displayed (hereinafter, "posted") on public areas of the Website, or transmitted to other users of the Website or third parties (collectively, "User Contributions"). Your User Contributions are posted on and transmitted to others at your own risk. Please be aware that no security measures are perfect or impenetrable.

Usage Details, IP Addresses and Cookies

As you navigate through and interact with the Website, we may automatically collect Browsing Data, including:

• Details of your visits to the Website, including traffic data and other communication data and the resources that you access and use on the Website.
• Information about your computer and internet connection, including your IP address, operating system and browser type.

The Browsing Data we collect automatically is statistical data and does not identify any individual. It helps us to improve the Website and to deliver a better and more personalized service by enabling us to:

• Estimate our audience size and usage patterns.
• Store information about your preferences, allowing us to customize the Website according to your individual interests.
• Speed up your searches.
• Recognize you when you return to the Website.

The technologies we use for this automatic data collection may include:

• Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting, you may be unable to access certain parts of the Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to the Website.
• Flash Cookies. Certain features of the Website may use local stored objects (or Flash cookies) to collect and store information about your preferences and navigation to, from and on the Website. Flash cookies are not managed by the same browser settings as are used for browser cookies.

The Browsing Data collected through cookies will be processed in accordance with the Cookie Policy, available at www.alpinestars.com/pages/cookies. Depending on where you reside, the use of cookies and similar technologies for advertising purposes may be considered a “sale” or “sharing” of Personal Data under applicable privacy laws. You may opt out of these activities at any time through the “Do Not Sell or Share My Personal Information” link available on our Website or by adjusting your cookie preferences.

HOW WE USE PERSONAL DATA

We use Personal Data that we collect about you or that you provide to us:

• To present the Website and its contents to you.
• To provide you with information, products or services that you request from us.
• To fulfill any other purpose for which you provide it.
• To provide you with notices about your account, including expiration and renewal notices.
• To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection.
• To notify you about changes to the Website or any products or services we offer or provide though it.
• To prevent fraud and enhance security.
• To comply with legal obligations.
• In any other way we may describe when you provide the information.
• For any other purpose with your consent.

SALE OR SHARING OF PERSONAL INFORMATION

We do not sell Personal Data. We may “share” personal information as that term is defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.

In the past twelve (12) months we have “shared” each of the following categories of Personal Data with business and marketing partners for various purposes including to support personal advertising based on your activity across different websites:

• Personal Identifiers — Personal unique identifiers, such as full name and federal or state identification numbers;
• Personal Information — Personal information, including contact details (e.g., telephone number and address) and financial information (e.g., account number);
• Characteristics of Protected Classes — Characteristics of protected classes or groups under state or federal law, such as citizenship and primary language;
• Purchase Information — Purchase information, such as products and services obtained and transaction histories;
• Internet or Online Information — Internet or online information (e.g., browsing history), including information about interaction with our websites, applications, or advertisements;
• Geolocation Data — Geolocation data, such as device location;
• Audio and Visual Information — Audio, electronic, visual, thermal, olfactory, or similar information, such as call and video recordings; and
• Inferences — Inferences based on information about an individual to create a summary about, for example, an individual’s preferences and characteristics.

DISCLOSURE OF PERSONAL DATA

We may disclose aggregated information about our users, and information that does not identify any individual, without restriction.

We also may disclose Personal Data that we collect, or you provide as described in this privacy policy:

• To our subsidiaries and affiliates.
• To contractors, service providers and other third parties we use to support our business and who are bound by contractual obligations to keep Personal Data confidential and use it only for the purposes for which we disclose it to them.
• To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution or other sale or transfer of some or all of the Companies’ assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which Personal Data held by the Provider about the Website users is among the assets transferred.
• To fulfill the purpose for which you provide it. For example, if you give us an e-mail address to use the "e-mail a friend" feature of the Website, we will transmit the contents of that e-mail and your e-mail address to the recipients.
• To comply with any court order, law or legal process, including to respond to any government or regulatory request.
• To enforce or apply our terms of use http://www.alpinestars.com/terms-and-conditions and other agreements, including for billing and collection purposes.
• If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of the Companies, our customers or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction.
• For any other purpose disclosed by us when you provide the information.
• With your consent.

In the past twelve (12) months we have disclosed the following categories of Personal Data with service providers or contractors:

• Personal Identifiers — Personal unique identifiers, such as full name and federal or state identification numbers;
• Personal Information — Personal information, including contact details (e.g., telephone number and address) and financial information (e.g., account number);
• Characteristics of Protected Classes — Characteristics of protected classes or groups under state or federal law, such as citizenship and primary language;
• Purchase Information — Purchase information, such as products and services obtained and transaction histories;
• Internet or Online Information — Internet or online information (e.g., browsing history), including information about interaction with our websites, applications, or advertisements;
• Geolocation Data — Geolocation data, such as device location;
• Audio and Visual Information — Audio, electronic, visual, thermal, olfactory, or similar information, such as call and video recordings; and
• Inferences — Inferences based on information about an individual to create a summary about, for example, an individual’s preferences and characteristics.

ACCESSING AND CORRECTING YOUR PERSONAL DATA

• You can review and change your Personal Data by logging into the Website and visiting your account profile page.
• You may also send us an e-mail at privacy@alpinestars.com to request access to, correct or delete any Personal Data that you have provided to us. We cannot delete your Personal Data except by also deleting your user account. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

YOUR CALIFORNIA PRIVACY RIGHTS

Depending on where you live, you may have certain rights regarding your Personal Data, subject to applicable law. These rights may include:

• Right to Access / Know. You may have the right to request access to the Personal Data we hold about you.
• Right to Delete. You may have the right to request that we delete Personal Data we maintain about you.
• Right to Correct. You may have the right to request that we correct inaccurate Personal Data we maintain about you.
• Right to Data Portability. You may have the right to receive a copy of your Personal Data in a portable format.
• Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have the right to opt out of the “sale” or “sharing” of your Personal Data or the processing of your Personal Data for purposes considered “targeted advertising” under applicable privacy laws. You may exercise this right through the “Do Not Sell or Share My Personal Information” link available on our Website.

Global Privacy Control. If you visit our Website with the Global Privacy Control (GPC) signal enabled, we will treat this as a valid request to opt out of the sale or sharing of Personal Data for the device and browser you used to access the Website, as required by applicable law. Other than the Global Privacy Control, we do not respond to other “Do Not Track” signals.

This section supplements the rights described above and applies to California residents under the California Consumer Privacy Act and California Privacy Rights Act. Additionally, California Civil Code Section § 1798.83 permits users of the Website that are California residents to request certain information regarding our disclosure of Personal Data to third parties for their direct marketing purposes. To make such a request, please send an e-mail to privacy@alpinestars.com or write us at: ATTN: Web Policy, Alpinestars USA Inc 2780 W. 237th St., Torrance, CA 90505, USA.

We will not discriminate against you for exercising any of these rights.

How to Exercise Your Rights. If you would like to make a request or exercise any of these rights, please contact us by emailing us at privacy@alpinestars.com, by calling us at (310) 891-0222, or by sending a physical request to Alpinestars USA Inc. 2780 W. 237th St., Torrance, CA 90505, USA.

When you make a request to know, delete, or correct, we will attempt to verify that you are who you say you are and may ask you to provide the following information:

• Name, contact information, Social Security number or individual taxpayer identification number, and date of birth; and
• A copy of a government-issued photo ID. We accept your driver’s license, state ID, or other government issued identification.

Responding to Requests. We will verify and respond to your request consistent with applicable law, taking into account the type and sensitivity of the Personal Data subject to the request. We use good faith efforts to respond to a verifiable consumer request within forty-five (45) days after its receipt. If we need more time (up to 90 days), we will inform you of the reason and the needed extension period in writing. We will deliver our written response by email or postal mail.

Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. If we cannot comply with any portion of a request, the response we provide will also explain why, if applicable.

Appeals. You may appeal an adverse decision on your data request by emailing or writing to us using the contact details above, with the subject line: “Data Subject Rights Appeal.” You also have the right to lodge a complaint to your local regulator or attorney general if you are not satisfied with our response to your request or how we manage your Personal Data. However, we encourage you to contact us first so we can address your concerns directly.

Authorized Agents. If you would like to designate an authorized agent to submit any information request on your behalf, please contact us at privacy@alpinestars.com. Designating an authorized agent may require submission of the following:

• Written and signed permission from the applicable user authorizing the agent to submit the verifiable privacy request on their behalf, including a description of the type of privacy request. The name of the agent submitting the request must match the name of authorization.
• Documentation of the user’s identity, such as:
  • A Social Security number or a copy of a Social Security card issued by the Social Security Administration;
  • A certified or official copy of a birth certificate issued by the entity authorized to issue the birth certificate; or
  • A copy of a driver’s license or other government issued identification.

DATA RETENTION

How long we retain your Personal Data depends on various factors, including whether the information is needed to maintain your account, provide the Website or services to you, comply with legal obligations, resolve disputes, or enforce our agreements and policies.

DATA SECURITY

We have implemented measures designed to secure your Personal Data from accidental loss and from unauthorized access, use, alteration and disclosure. All information you provide and we collect is stored on our secure servers behind firewalls. Any payment transactions will be encrypted using SSL technology.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Data, we cannot guarantee the security of your Personal Data transmitted to the Website. Any transmission of Personal Data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Website.

CHOICES ABOUT HOW WE USE AND DISCLOSE YOUR PERSONAL DATA

We strive to provide you with choices regarding the Personal Data you provide to us. We have created mechanisms to provide you with the following control over your Personal Data:

• Tracking Technologies and Advertising. We use cookies to personalize content and ads, to provide social media features and to analyze our traffic. We also share information about your use of our website with our social media, advertising and analytics partners who may combine it with other information that you have provided to them or that they have collected from your use of their services. Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies, we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages. You can at any time change or withdraw your consent from the Cookie Declaration on our Website. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly. Depending on where you reside, the use of cookies and similar technologies for advertising purposes may be considered a “sale” or “sharing” of Personal Data under applicable privacy laws. You may opt out of these activities at any time through the “Do Not Sell or Share My Personal Information” link available on our Website or by adjusting your cookie preferences.
• Promotional Offers from the Provider. If you do not wish to have your e-mail address/contact information used by the Provider to promote our own or third parties' products or services, you can opt-out by checking the relevant box located on the form on which we collect your data (the order form/registration form) or at any other time by logging into the Website and adjusting your user preferences in your account profile by checking or unchecking the relevant boxes or by sending us an e-mail stating your request to privacy@alpinestars.com. If we have sent you a promotional e-mail, you may send us a return e-mail asking to be omitted from future e-mail distributions.

INTERNATIONAL USERS

For international Website users: the Website is hosted in the United States and is intended for and directed to users in the United States. If you are accessing the Website from the European Union, Asia, or any other region with laws or regulations governing Personal Data collection, use, and disclosure, that differ from united states laws, please be advised that through your continued use of the Website (which is governed by U.S. laws), you are transferring your Personal Data to the United States and you consent to that transfer.

CHANGES TO OUR PRIVACY POLICY

It is our policy to post any changes we make to our Privacy Policy on this page with a notice that the Privacy Policy has been updated on the Website home page. If we make material changes to how we treat our users' Personal Data, we will notify you by e-mail to the primary e-mail address specified in your account and through a notice on the Website home page. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable e-mail address for you, and for periodically visiting the Website and this Privacy Policy to check for any changes.

CONTACT INFORMATION

Alpinestars USA Inc. at the address below is the data controller of the Personal Data that we collect from you. You have the right to access the Personal Data.

To ask questions or comment about this privacy policy and our privacy practices, contact us at:

privacy@alpinestars.com or write to Alpinestars USA Inc. 2780 W. 237th St., Torrance, CA 90505, USA